There is a controversial point of view that is approximately as follows: the conclusions made on the basis of Internet analytics gain popularity among certain segments of the population, which means that they must be turned into a laughing stock, although their very existence brings undoubted benefit to society. Banal, but irrefutable conclusions, as well as direct participants in technological progress, cover the extremely interesting features of the picture as a whole, but specific conclusions, of course, are subjected to a whole series of independent studies.